US Market UX Research
Our client required a rapid User Experience (UX research) analysis and benchmarking of their digital gaming product against that of both a gold standard business in their industry and a like-for-like competitor.
Process
This dynamic project was completed in just 4 team days and comprised of UX and User Interface (UI) analysis and comparison across a number of key user journeys, including customer support, page layout and navigation, compliance, marketing, and messaging.
Solution
The report contained both visual and experiential analysis of the three comparator mobile apps and associated marketing initiatives (i.e. CRM activity). It highlighted the benefits of each and provided a clear benchmarking scoring matrix for each area of analysis.
Outcome
The report gave the client reassurance that they were performing well against the competition and indeed against the industry gold-standard. Whilst areas for improvement were revealed, they required only a small number of initiatives to level-up against the gold-standard. App feedback proved helpful in guiding ongoing product development roadmap priorities whilst other recommendations to integrated marketing activities and customer support helped to inform wider process changes.
It’s easy to be too close to your product to be subjective about it. Our team were really encouraged by the impartial analysis that Rokker undertook on our behalf. To know how close we are to the gold standard (and the initiatives we need to take to get there) is a great achievement given our size in comparison to ‘the best’. We now have a clearly defined roadmap of improvements for our app and have also benefited from the insight into process improvements that will really benefit our customers. We’re really grateful for Rokker’s support.”
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