Developing a strategy to reconnect with key customer segments

strategy to reconnect

Our client made fundamental changes to their sales model which caused a disconnect with key customer segments. Rokker were brought in to advise on developing a strategy to reconnect their proposition and their people. Process Context is key. Our first task was to gain an understanding of the creative landscape and the challenges faced by… Continue reading Developing a strategy to reconnect with key customer segments

Gaining alignment for growth and competitive edge

Alignment for Growth

Our client recognised that they were competing against low budget automated services and wanted to know how to position their personalised recruitment service for its next phase of growth. Rokker were asked to undertake research and consultancy around their proposition, people and process to bring strategic alignment for the way forward. Process Rokker’s Discovery phase… Continue reading Gaining alignment for growth and competitive edge