Rokker welcomes Hannah Benneworth!

And just like that, 6 weeks have passed since I walked into the Rokker office in Woodbridge with a bag full of new stationary and a heart full of enthusiasm. And what an interesting, intense and insightful 6 weeks it has been! My brain is full of new things, which I thought I’d take a moment to share with you.

Transitioning into the fast-moving industry of iGaming has been both challenging and rewarding, as well as a little bit intimidating if I’m honest but I couldn’t have wished for a more supportive team to join, whose wealth of knowledge and experience is impressive and so I know I’m in good hands.

iGaming has unique characteristics that set it apart from other sectors I’ve worked in previously. It’s an industry that thrives on customer engagement, technological advancement, and, of course, regulatory adaptation. While these factors drive incredible opportunities, they also bring complex challenges, from navigating compliance requirements to maintaining responsible gaming practices and fostering customer loyalty in a very competitive market. I’ve also been struck by the speed and agility required to stay relevant here; there’s certainly no time for standing still.

Hannah People

What I’ve also come to appreciate over my first few weeks is the powerful role a consultant can play in helping iGaming businesses (or any business for that matter) navigate their way through challenges. When you work with a consultancy like Rokker, you’re not just bringing in an extra set of hands – you’re adding an objective, strategic perspective that helps clarify both immediate and long-term goals.

Objective Problem Solving

Every business faces issues that are tough to solve internally. Sometimes the team is too close to the problem, or it may be difficult to agree on the best way forward. This is where consultants come in: we bring an outsider’s perspective that is both fresh and informed. Since we don’t have the same attachment to internal processes, we can objectively assess challenges and recommend solutions based on research, industry knowledge and best practices. We’re trying to identify root causes, not just symptoms.

Expertise and Specialised Insights

Consultants have experience across various industries, and we’re able to leverage this to provide insights that can be game-changing for clients. In iGaming, where user experience and technological innovation are at the forefront, having someone who understands not just the technology but also the behavioural and compliance-related nuances can be a real advantage. Over these weeks, I’ve seen firsthand how Rokker’s deep industry expertise, teamed with detailed research allows us to quickly identify both risks and opportunities for our clients.

Strategic Focus in a Fast-Paced Environment

One of the most significant advantages consultants bring to the table is our ability to help businesses focus on what really matters. iGaming moves fast, and it’s easy to get caught up in the race to innovate or expand. We help by creating a clear roadmap, prioritising initiatives that align with business goals, and providing strategic guidance to ensure that every decision is data-driven and beneficial in the long term.

Adaptability and Resilience 

iGaming is an industry that demands quick pivots – whether it’s adapting to new regulations, exploring new technologies, or responding to changes in player behaviour. Consultants are well-equipped to assist here; we’re accustomed to working with businesses through transitions and helping them adapt with minimal disruption.

I’ve learnt that a consultant can bring a unique combination of external perspective, specialised problem-solving skills, and industry knowledge that can drive significant improvements in efficiency, innovation, and overall business performance and being part of that is both a privilege and a responsibility – one that I’m looking forward to exploring more in the months ahead.

As I move forward, I’m eager to keep learning, growing, and contributing to the journey of our clients. I already have a new perspective on iGaming, and the skill required to succeed in this sector. I also have huge respect for the team of consultants who share their years of experience, expertise and knowledge with businesses, in a detailed and analytical approach, to facilitate success and I am excited by opportunities that lie ahead.

If you’re curious about iGaming, consulting, or how our team at Rokker can help your business achieve its goals, I’d love to hear from you, please send an email to hannah.benneworth@rokker.co.uk or DM me on LinkedIn and let’s arrange a call.

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